Insurance Awards launched

Story: Boahene Asamoah

INDUSTRY players in the insurance sector are gearing up for the maiden edition of an insurance awards based on customer survey as the Ghana Insurance Awards will be launched today.
The Ghana Insurance Awards awards which is modelled alongside the Ghana Banking Awards is the initiative of the Corporate Initiative Ghana (CIG) and supported by the Ghana Insurers Association, which is the umbrella organisation of all the insurance players in the country.
The awards comes at a time the insurance sector is attracting investments and transformation in the country.
The awards which is customer driven will give awards in 16 categories and would involve the interview of both corporate and individuals over a sample size of about 3,000.
According to CIG, the organisers of the awards, the insurance awards was part of its vision to enhance financial service delivery in the country.
Having organised successfully seven Ghana Banking Awards, CIG is set deliver yet another prestiguous awards in the insurance industry.
The collaboration with GIA is supported by the Graphic Communications Group, which has been a major sponsor of CIG awards over the past four years, Metro Television and JOY FM.
The Institute of Statistical, Social and Economic Research (ISSER) are the events stastician for the the first ever insurance awards.
To ensure transparency in the award categories, a Technical Committee made up of representatives of all participating insurance companies, members of CIG and also ISSER has been be set up to examine into details and agree on all aspects of the Approach and Methodology to be employed for the awards.
The committee members will comprise senior management personnel of all the insurance companies.
Copies of the approved approach and methodology document shall be presented to all CEOs for their further study.
For this year, the award which is expected to come off in October will coincide with the insurance week where deserving companies in the insurance sector would be awarded in various categories from the perspective of the consumer.
The launching of the awards marks the first step in process leading to the awards.
Members of the committee would further have a look at the awards and the survey and administration of questionaire is expected to start after the final review of the approved methodology.